The Price Of Hearing Aids Is So Expensive?
The Price Of Hearing Aids Is So Expensive?
As a medical device for hearing loss, hearing aids are very popular among patients. However, from the current wear rate, 70% of hearing loss patients worldwide do not wear hearing aids. Ten years ago, with the advancement of technology, digital devices continued to develop, and the prices of electronic products continued to decline. However, there has been a rise in the price of the hearing aid market.
Hearing patients complain the most about hearing aids because the price of hearing aids is too expensive. This is also one of the most important factors preventing consumers from buying hearing aids.
According to statistics, 90% of hearing aids are produced by six major manufacturers. The six manufacturers dominate the price in the market. The cost of a hearing aid component is about $100, but the retail price of a hearing aid can range from $1,000 to $4,000. This is just the price of a hearing aid for the ear. What if both ears are problematic?
According to Carole Rogin, president of the Hearing Industry Association, consumer choice is limited because hearing aid suppliers typically only sign contracts with two or three selected manufacturers. Not all models are available for all dispensers. "This is problematic," Breze said.
Audiologists and hearing instrumentation specialists are major distributors, often sold through private offices (although they increasingly compete with large stores and online suppliers). But private audiologists face manufacturers' pricing agreements, and leading manufacturers often maintain exclusive or close relationships with practitioners. This makes it difficult for new companies to enter the market. This also means that consumers often cannot compare a full range of products before purchasing.
High Cost Of Sales Model
There are many hearing agencies that charge all of the costs to the final retail price. These include the manufacturer's production and research costs, supplier's site rent, staff salaries, equipment costs, management fees, and marketing expenses. The price of the product that the consumer buys is greater than the value of the product itself.
Bundled Luxury Consumption
In the general bundled service model, patients pay a total amount, including initial assessments, assembly and purchase of equipment, and subsequent access adjustments and batteries.
But you don't know what these services are. They have been used in the service. You can't understand the cost of the service and the cost of the hearing aid. You just know the amount you end up spending. And some services are too extravagant for you.
It's like you have to buy a car, the same model has a low match and a high match. But you only need a low-equipped car to work, but the salesman gives you a high-end car. This is very extravagant, consumers do not have the option of low cost, but only provide luxury equipment.
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| From .earsmate.com |
Personal Suggestion
The hearing organization or center can choose a hearing aid that can be produced from a Chinese manufacturer. (Phonak started producing its own products in China) There are many hearing aid manufacturer brands in China. Can try to seek cooperation
Create an online portal that separates the price, separates the service from the hearing aid, and sets up more packages. Can allow customers to choose the most suitable service.
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